Jordan MacDonald weighs in at the VREF 2022 on what Entrepreneurs are Doing to Succeed
Fabric news

On April 12, 2022, The 29th annual Vancouver Real Estate Forum was held in Vancouver. Since its inception in 1994, the forum has evolved to become the largest annual conference covering all things real estate from investment and development to leasing and financing in the Lower Mainland and Greater Vancouver region.

The VREF covered the trends, opportunities and challenges of the Vancouver real estate market, which continues to exceed expectations even in uncertain times like the Covid-19 Pandemic.

We were thrilled to have fabric’s CEO and Founder, Jordan MacDonald, participate in the session covering What Entrepreneurs are Doing To Succeed: From the Lower Mainland to Secondary Markets.

The panel had a great discussion on looking for innovation, taking advantage of opportunities to access lower priced capital and finding value and reward despite risk.

Jordan discussed his journey in real estate and the many learning experiences along the way – experiences that helped shape the success of fabric’s future!

Jordan was asked to touch on fabric’s focus and share insights on whether having a clear focus has led to success in recent projects like Habitat (Mount Pleasant) and Assembly (Strathcona).

A focal point for fabric has been creating projects in vibrant, authentic communities. The focus on developing in neighbourhoods that are amenity-rich, walkable and that offer a unique culture and lifestyle is one of the reasons we love developing in East Vancouver. For this reason, fabric is very purposeful about which sites we pursue and location is always a top consideration when assessing potential acquisitions. It isn’t all about having a clear focus, though, as the fabric team believes that at the jet fuel for focus is passion, which is why our philosophy is simple – if we don’t love it, we don’t do it!

This has led us to working on interesting projects in desirable communities – work we are truly passionate about!  #VREF22


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