Assembly announced as a Finalist in 2023 Georgie Awards

Fabric news, Project news

We are excited to share that our Assembly project in Strathcona has been nominated as a Finalist for the Canadian Home Builders’ Association 2023 Georgie Awards®. Now in its 31st year, the Georgie Awards® are B.C.’s most prestigious homebuilding, renovation, and real estate awards, celebrating excellence in the industry.

We are thrilled to see Assembly as a Finalist for 6 different Marketing categories including:

Congratulations to our fellow finalists and special thanks to our team who have worked hard on this project to bring our unique branding to life including Free Agency Creative, Ste. Marie Design, Framework Real Estate Group, Cushman & Wakefield, Trillium Projects and Hudson.

Assembly has been a labor of love for all of us and we are very excited to see the project coming to life with construction well underway and completion slated for end of 2023!

Below is an excerpt from our application for Marketing Campaign of the Year…

In the spirit of collaboration, a local group of designers are working together to create something thoughtful and beautifully simple —a creative community. Assembly is a community of elevated courtyard townhomes and condos set over local merchant spaces. The mission for the project was to become an authentic part of Strathcona, one of Vancouver’s oldest neighborhoods. 

The name Assembly was derived by Aristotle’s philosophy that the whole is greater than the sum of its parts. Assembly aims to engage the community and bring people together. With expressive Bauhaus inspired architectural design, this four storey mixed-use development is home to local creative and production uses on the ground level store fronts with an internal mews that showcases artwork by Canadian artist Ola Volo. Overtop the commercial on the 2nd floor is where the residences surround a private elevated courtyard. The end result is a place where living and work can co-exist seamlessly. 

Taking the building form into consideration and in keeping with Strathcona’s eastside creativity, we did away with the traditional marketing and sales methods expected with pre-sale real estate and leaned into Strathcona’s industrial roots, artistry and established community of makers and doers. The result was an inspirational brand unlike any other, which was wholly embraced by a new generation of home dwellers and merchants.

We deconstructed the name Assembly Strathcona Vancouver into the simplest form, the acronym ASV. It’s a subtle, yet easily identifiable word mark for the project, which plays into the branding theme “if you know you know”. 

To share and expose the love for how special the Strathcona community is, we created editorial marketing collateral in the form of interviews and short videos with local merchants. In fact, the architect and interior designers chosen for the project all work in Strathcona and share a passion for the neighbourhood. 

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