Since 1992, the Canadian Homeowners Builders Association has been recognizing industry best practices at the annual Georgie Awards, celebrating excellence by honouring standouts in British Columbia’s residential construction, renovation and development industry.
This year, our team was thrilled to have our Assembly Strathcona project nominated as Finalist in the following marketing categories:
• Marketing Campaign of the Year
• Best Advertising Campaign
• Best Corporate Website
• Best Sales Centre
• Best Project Identity
At the Georgie Award Gala on May 20, 2023, the 2023 Georgie Winners were announced and Assembly took home the Grand Georgie Award for Marketing Campaign of the Year as well as the Georgie Award for Best Advertising Campaign!
We were honoured to see our project recognized on such a grand stage, amongst other industry leaders, and are excited for our Assembly purchasers to be moving into a Georgie Winning project early next year.
Winner – Grand Georgie Award for Marketing Campaign of the Year
The winner of the Marketing Campaign of the Year category is determined by the accumulation of points in all the other marketing categories, along with the market acceptance and sales success of the project. Assembly won based on the following criteria:
• Effectiveness of overall campaign in communicating key project attributes
• Consistency of theme across all marketing materials
• Uniqueness and ability to ‘stand out’ amongst competing campaigns
• Appeal to target market and market acceptance
• Budget for Campaign
Winner – Georgie Award for Best Advertising Campaign
Assembly won the Georgie Award for the Best Advertising Campaign based on the following criteria:
• Consistency with overall brand identity
• Synergy and variety of media used (including print, online, social etc.)
• Execution and creativity of message delivered
• Overall graphic design
• Appeal to target market and market acceptance
• Budget for Campaign
We are very grateful for all the hard work that our Assembly team continues to put into Assembly to ensure we deliver a stand-out project, including our builder Trillium Project Management. We would like to thank Framework Real Estate Marketing in particular for their support in helping to execute the marketing efforts at Assembly!
Assembly is a collaboration between Hudson + fabric. Creative Office space is currently available on the ground level with offices ranging from 638 – 1630 SF. If you or someone you know is looking for unique office space in a great location, get in touch with us today!