creative strategist

Alex MacDonald is the design eye behind fabric, applying the company’s creative vision to everything from building aesthetics to company letterhead.

Alex began her career as an Art Director, creating national campaigns for beer, cars and fast food. As an original resident of Vancouver, an early highlight was art directing the 2010 Vancouver Olympic Games Style Guide for McDonald’s Global – artwork that was executed around the world.

As the first Creative Director at trevor//peter communications, a boutique agency in Toronto, Alex grew a multi-talented creative team who won competitive and highly creative accounts such as Red Bull and Nike Running Canada. She exited the agency world to pursue her own business, branding startups and working with entrepreneurs, where she developed a particular passion for real estate branding and marketing.

Away from the computer you can find Alex cooking and baking for her friends and family, or, on an airplane going to explore somewhere she’s never been.

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